![]() ![]() Throughout the session I had with it, I found it to be perfectly competent and flavorful by itself in a glass. I know many will say that this is a bourbon that “can make a good cocktail” but I think that’s underselling it a bit. Much like the blocky shape of the bottle, Hirsch: The Horizon will offer a solid building-block to a portfolio of products that I assume the parent company has planned. The packaging does not use a wine bottle shape like the Hirsch of the early 90’s, but rather one that appears more squarish, like a flask.Ī raised sextant emblem on the sides of the glass as well as raised and sunken lines along the sides and top provides a premium look.īut enough about the packaging what most buyers are going to want to know is how good the whiskey is inside of it. In 2020, Hirsch: The Horizon was launched after some significant redesigning of the packaging and blending together two different 5+ year old MGP bourbon mashbills. ![]() In a nutshell, a brand was established that did not distill or age the whiskey that it bottled, but instead they purchased it from a reputable distiller and then bottled it when the time came. Hirsch Whiskey actually followed the same path that Hotaling is taking these days. Hotaling Group took the third path by obtaining the name “Hirsch” (a well-known and respected name among whiskey enthusiasts) and sourcing the whiskey that would go in it. The first one is that they can create their own brand and make their own product (Frey Ranch, Starlight Distillery, Catoctin Creek), the second is that they can obtain the name of a previous distillery/brand and use their own product (Peerless, Black Maple Hill) and the third option is they can obtain a previous distillery name/brand and use a sourced product (Old Par, Cream of Kentucky, Yellowstone). New whiskey producers have three options when they begin their journey into the exciting and terrifying world of launching a whiskey brand. When you buy through links on our site, we may earn an affiliate commission. ![]()
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